The Internet is now an undeniable mass medium. To say that it has transformed the world is to make a massive understatement, and it’s amazing to realize that it’s still growing. And as the web matures and expands, the target audience will continue to shift and change.
That’s why having a seasoned, responsive web development partner like Ballistic is crucial. If your website isn’t meeting your expectations or staying fresh in the face of the constant change, we can put our dedicated web design, information architecture, user interface, search engine, and SEO optimization experts on the job and get your site where you need it to be.
Our process is proven and research-tested. When we begin a new web design project, we ask four questions:
1. Who is the target?
2. What do you want the target to do?
3. How will you know if they are/aren’t doing it?
4. How will you improve the results?
The answers to these questions give us the foundation we need to design a website that not only looks great and makes your organization credible, but one that guides your visitors down a path towards doing what you want them to do–whether that’s making a purchase, filling out an online form, or picking up the phone.
Consider the following:
As traditional magazine and newspaper ads continue to decline in advertising print sales, web site development has increased 60% since 1995, and the average daily consumption of internet content is now close to 120 minutes.
75% of Internet users depend on the design of a website to judge the credibility of the company that web site represents, according to a Stanford University study on website credibility.
68% of U.S. online shoppers agree that they will distrust a site that doesn’t have a professional appearance.
43% of retail sales are expected to be influenced by or made on the internet by 2012.
It all adds up to one inescapable fact: you need a professional web presence built by a company that understands the challenges and opportunities of the internet, and will make sure you receive the maximum return on your investment. If that’s the kind of web partner you’re looking for, you’ve found it in Ballistic Designs.
